«You press the button, we do the rest!»
Does this slogan ring a bell? Back in 1888 George Eastman used this slogan to introduce the first camera for the mass use, namely Kodak №1. His invention revolutionised the photography market and made it accessible for everybody. Not to mention that Kodak’s profound research in color perception and reproduction played an important role in shaping global history of color photography.
However, in the last decades, digital photography has also revolutionised the way we take pictures and see the world. Although, modern photography doesn’t offer that kind of legacy, it still offers a lot of perks that we aren’t ready to say no to, such as:
•Speed;
•Sharpness;
•Dynamic range;
•Lack of grain;
•High resolution;
•Low cost, etc.
Dive deeper into the pros and cons of the film and digital photography in the new chapter of
«LIFELIKE: A book on color in digital photography» : https://blog.dehancer.com/lifelike-book/
