2023-04-26 10:48:54
#درج اسم در مقاله ریوایز خورده
Examining the components of sustainable tourism and sustainable marketing
Abstract
The purpose of presenting this research is to examine the components of sustainable tourism and sustainable marketing, which includes the independent variables of social stability, political stability, service quality, environmental sustainability, cultural sustainability, sustainable marketing, tourist satisfaction, tourist trust, and tourist loyalty on the dependent variable of sustainable tourism. . To test the hypotheses, a questionnaire with a rating of 0-100 and 30 questions was designed and distributed among the statistical population of 384 tourists, managers and experts of tourism organizations and marketing experts. The method used in this research is a descriptive-survey method. Path analysis method was used to test hypotheses and AMOS software was used for statistical analysis of data. The results of the research show a positive relationship and a significant level, among which the variable of tourist loyalty has the most influence and the variable of environmental sustainability has the least influence on the variable of sustainable tourism.
Keywords: sustainable tourism, sustainable marketing, conceptual model of tourism, tourism organization.
مجله:
http://biogecko.co.nz/
جایگاه ها:
1. رزرو شد
2. 4 میلیون تومن
3. 3 میلیون تومن
4. 2.5 میلیون تومن
مناسب برای رشته های گردشگری و بازرگانی مدیریت علوم اجتماعی و علوم پایه
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