Section II Delivering the Service Experience ———————————————— | HOTEL LANGUAGE
Section II Delivering the Service Experience ———————————————— Chapter 4 The Check-In Experience
Technique 64
Create a Strategic Alliance with a Car Wash
The hotel could establish a strategic alliance with a mobile waterless car wash provider. Each front desk associate can be empowered to select one incoming guest each day and ask them if s/he would like a complimentary exterior car detailing during their stay. Conversely, the 10th guest checking in every day could be made the complimentary offer to help ensure fairness.
