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Section II Delivering the Service Experience ———————————————— | HOTEL LANGUAGE

Section II
Delivering the Service Experience
————————————————
Chapter 5
The Guestroom Experience

Technique 70

Encourage Guests to Take Hangers Home

Rather than affixing clothes hangers to the clothing rod so that guests cannot depart with them, take the oppo- site strategy and invite guests to keep a hanger. Ask a local art studio or vendor to creatively decorate the hangers to include the name/logo of the hotel and the name/logo of the art studio. Such decorated hangers placed in the guest’s residence closet at home are good brand reinforcement for both the hotel and studio.

To be continue...

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