Section II Delivering the Service Experience ———————————————— | HOTEL LANGUAGE
Section II Delivering the Service Experience ———————————————— Chapter 4 The Check-In Experience
Technique 58
Roll Out the Red Carpet
Periodically roll out a red carpet near the entrance of the hotel (or inside the lobby leading to the front desk). Manage- ment can be creative with the signage which can read “Wel- come to Hotel X, where red carpet treatment is the norm” or “Red carpet treatment at a value.”
