2022-09-07 17:00:00
روز شانزدهم از ۳۰ روز تمرین reading
متن زیر را که ادامه متن قبلی است بخوانید و به سوالاتی که در ادامه میذاریم پاسخ بدید.
سطح متن: آپراینترمیدیت، پیشرفته
In other words, Thaler and Sunstein would like to see designs that gently push, or nudge, customers toward making healthier choices, without removing freedom of choice. They call this idea "nudge" because it combines the idea of freedom to choose with gentle hints from choice architects, who aim to help people live longer, healthier, and happier lives. For example, the British and Swedish governments have introduced a so-called "traffic light system" to classify foods as healthy or unhealthy. This means that shoppers can see at a glance how much fat, saturated fat, sugar, and salt each product contains simply by looking at the lights on the package. A green light indicates that the amounts of the four nutrients are healthy; yellow signals that the shopper should beware; and red means that the food is high in at least one of the four nutrients and should be eaten in moderation. The shopper is given important health information, but is still free to decide whether to grab an apple or indulge in that chocolate brownie. Moreover, Thaler and Sunstein believe that ordinary people would especially benefit from nudges when encountering any of the following five situations. When
• we have to choose now, but deal with the consequences later
• the degree of difficulty is great
• it is a decision that is made infrequently
• there is no immediate feedback
• the choice is about something unfamiliar.
Actual situations include things as ordinary as deciding which car to buy, how much insurance to get, and which charities to donate to. But, as we all know, despite our best intentions, we don’t always make good decisions. So, couldn’t we all benefit from a little nudge in the right direction every now and then?
From Focus on Vocabulary book
#reading
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